Abstract
Nintendo, which has built a loyal following with its console products since its inception, has become a leader in interactive games as it competes with its peers with innovative technology and a line of popular animated characters. During the global epidemic in recent years, due to the restrictions on people's travel, game console products once again entered people's vision, and its business has achieved unprecedented development during this period. This report will analyze the competitive strengths and weaknesses of Nintendo Switch, the company's most popular product today, and the industry environment it faces. By analyzing its existing target consumers and its competitive position in the industry, suggestions are put forward to improve the product features of Nintendo Switch in order to position the product more accurately and increase its attraction to the target group.
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