The analyses of the marketing strategies of internet electronic commerce with retail trade as a sample: The thoughts based on Creative Communication Management

Abstract

Based on the cases of the online operation and the marketing strategies of the retail trade in China, under the theoretical framework of Creative Communication Management, with the research methods of documentary study, statistical data analysis and market survey, the article aims to summarize under the context of the internet, some effective methods to exert positive influence on the enterprises. The article also expects that the application of CCM to practice can offer valuable reference for the enterprises in retail trade in terms of marketing trend and strategy study under the context of the internet.