The algorithm at work? Explanation and repair in the enactment of similarity in art data

Abstract

ABSTRACT This paper examines the work practices involved in making data legible to machines and machine output legible to humans. The study is based on ethnographic research of a team of art experts at DNArt – a data classification system that features a growing database of art images, a classification scheme, a similarity matching algorithm, and a website that together serve as a consumer judgment device in an emerging online market for art. I analyze interactions from meeting observations, interviews, documentation, and online interaction data to show how non-technical art experts explain and repair sociotechnical breakdowns – when their expectations for similarity between art images and artists differ from the similarity relations produced by the algorithm. By repairing breakdowns, the art experts construct the algorithm anew, as a legitimate revealer of similarity in art. In doing so, the team's repair work is folded back into the black box of the algorithm, rendering it invisible and unacknowledged, sometimes even by the experts themselves.