Abstract
ABSTRACT Why does misinformation persist despite its corrections? To address this issue, we propose the ‘news as entertainment’ framework, explaining how commercial considerations of the media industry shape news consumption. Using a strategic case study, we examine India's information environment through this paradigm. Guided by industry metrics, we reveal the interplay of competing social and economic interests in a context marked by high choice and political polarization. Within this framework, we examine misinformation correction in practice, highlighting its contextual underpinnings and the potent role of mainstream media. Finally, we discursively analyze how audience responses underscore their ties to specific news environments. The ‘news as entertainment’ framework exposes the disjunction between contextually shaped misinformation and correction methods, emphasizing how media contexts influence audience receptivity to facts or falsehoods. This insight informs our understanding of misinformation mechanisms, correction, and persistence with implications for addressing these challenges.
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