Abstract

Contemporarily, with the increasingly serious problems of energy shortage and air pollution, many countries have taken new energy vehicles as their strategic industries. Exhaust emissions from conventional fuel vehicles contribute to the greenhouse effect and air pollution. Besides, the lack of energy supply due to the non-recycling of fossil fuels is also an increasing issue. Under the background of green innovation development, new energy vehicles have become an important development direction of the automobile industry. Governments around the world hope to use new energy vehicles to alleviate air pollution and energy shortages and achieve sustainable economic development. As a leader in China's new energy vehicle industry, BYD has not only achieved good results in China, but also has a certain share in foreign markets. As a leading enterprise in the new energy vehicle industry, BYD fully relies on its advantages in scale and actively explores the development mode of the whole industry chain of new energy vehicles. According to the analysis, BYD's market share is high and its sales volume has repeatedly hit record highs. Although its operating capacity has declined owing to the impact of the epidemic, it is still in a leading position in the industry. BYD has a large enterprise and a good momentum of development and its vertical supply chain system has also enhanced its competitive edges. Suggestions are proposed to reduce dependence on the government and improving product positioning. These results shed light on guiding further exploration of the further development of BYD.

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