The Advantages of Green Management for Hotel Competitiveness in Taiwan: In the Viewpoint of Senior Hotel Managers

Abstract

The purpose of this study is to investigate the advantages of green management for hotel competiveness based on the viewpoint of hotel senior managers. Case study and in-depth interview are used as our study method. The finding of this study is that the two hotels from our case study have successfully reduced their operation cost as well as entire society cost after implementing green management. The hotels also gained intangible assets and brand effect such as reputation and brand effects with green management. Through the interviews with hotel senior managers, we learned that hotels can achieve the standard of green business through self-examining 5 keys, namely green purchase, environmental policy, management system, employee education, and consumer education respectively. It can also strengthen hotels’ key competiveness in the aspect of environmental protection and health as well as highlight hotels’ features. The findings of this study can provide useful information for other green hotels.