Abstract
In recent years, with the booming development of big data technology, data acquisition and data analysis have become more convenient and efficient, and business data analysis is gradually being widely used in various industries. This paper analyses how business analytics can seize the opportunities for better development in the era of big data, and also explains the challenges faced by business analytics in the era of big data and provides corresponding solutions. The article finds that big data can help business analytics better predict market trends, optimise marketing strategies, provide visual analysis reports, and detect fraud risks; at the same time, the problems of data quality, data security, data processing speed, and data processing capacity arise; finally, the article puts forward ways to solve these problems from the perspectives of improving the quality of data, improving the level of protection, improving the speed of processing, and improving the capacity of analytics, which provides diversified ideas for people.
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