Abstract
As the number of people using the Internet is increasing, and the competition between Internet companies is more intense. Rapid technological innovation and more efficient talent requirements have made acquisitions the main way for Internet companies to improve their overall strength. This paper uses the literature review method and the comparative research method to analyze the case of Tencent's acquisition of Sogou. The study covers the connections and conditions of the two companies prior to the acquisition and the possible impact of the transaction on Tencent after the acquisition, in order to comprehensively evaluate the value of the transaction and make recommendations to Tencent for future development. This article mainly finds that Tencent can use the value that Sogou brings to Tencent to strengthen these advantages and develop new Internet revenue channels, but how to integrate these resources has become the focus of Tencent's next development. The significance of this research is to evaluate the transaction based on data and relevant literature and put forward theoretical suggestions to help Tencent and relevant investors make decision-making suggestions and development plans. The innovation point of this paper is to take the logic of time as the research idea and make a comprehensive judgment from the effect after the acquisition and before the acquisition, and the conclusion is more specific and more reliable. This article suggests that Tencent's leaders should rationally integrate and use Sogou's resources, which is an opportunity and a challenge to expand the company's capital.
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