Abstract
International Literacy Year (ILY) 1990 focused attention on literacy problems in Australia, which are much wider than earlier believed, resulting in real social and economic costs. Literacy campaigns of overseas broadcasters, including the United Kingdom (0n The Move) and the USA (Project PLUS), have shown that television and radio have important roles in raising awareness about literacy problems as well as reaching people with low literacy skills. The ABC made a strong commitment to supporting and extending the objectives of ILY through a co-ordinated series of television and radio programs and promotions, working closely with literacy organisations. These efforts were responsible for a large number of adults with reading and writing difficulties who sought help via a national literacy hotline.
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