Abstract

The purposes of this study were 1) to investigate Thai parents’ perspective towards childcare centres in Bangkok, and 2) to study additional suggestions from respondents. The research samples were 228 Thai parents using childcare centres in Bangkok in 2021 derived through Simple Random Sampling technique. The instruments for collecting the data were the rating-scale and open-ended questionnaire. Frequency, percentage, mean, standard deviation and content analysis were used for data analysis. The findings were as follows: 1) Thai parents’ perspectives towards childcare centres in Bangkok were at a high level; and 2) other services and qualities were highly concerned. The Rise of Childcare centre trend in Thailand, opportunities and Recommendations in the childcare market were further demonstrated and discussed.

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