Abstract
This study aims to (i) analyze desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province, (ii) compare desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province according to gender, age, educational background, investment, budget capital, entrepreneur experience, and a number of staff, and (iii) study additional suggestions. The research samples were 140- start-up entrepreneurs in Prachuap Kirikhan province derived through the Simple Random Sampling technique. The instruments used for collecting the data were the rating scale and open-ended questionnaire. Frequency, mean scores, Standard Deviation, t-Test, F-test, and content analysis were used for data analysis. The findings were (i) Desired characteristics of successful start-up entrepreneurs were at a high level (ii) Success of start-up business were ranked according to gender, educational background and number of staff and (iii) the additional suggestions were remarkably emphasized on using past and present experiences to adapt with the business; using technological advancement to reach a wider target group, and using new creativity and risk-taking to make a brand uniqueness.
Highlights
The trend toward the increasing importance of venture start-up in the global economy shows a strengthened business environment for them and enhanced entrepreneurial enthusiasm among them
This study focused on desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province which consists of the research samplings of 140- start-up entrepreneurs Prachuap Kirikhan provinces derived through Simple Random Sampling technique
The instruments used for gathering the data were the rating-scale and open-ended questionnaire based on desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province
Summary
The trend toward the increasing importance of venture start-up in the global economy shows a strengthened business environment for them and enhanced entrepreneurial enthusiasm among them. The growth of online and mobile businesses, as well as the development of the cultural and creative and the content and knowledge industries, has expanded and diversified existing business models and created new ones, triggering new business model interpretations and discussions (Jeon and Nah, 2014). These changes constitute the most important aspect of the Fourth Industrial Revolution, which is essentially equivalent to the evolution of the Internet of Things (IoT). The purposes of this study were: 1) to analyze desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province, 2) to compare desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhan province according to gender, age, educational background, investment, budget capital, Entrepreneur experience and number of staff, and 3) to study additional suggestions
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