Textual Analysis of Hegemony Discourse Construction PT. PLN in the Perspective of Norman Fairclough Critical Discourse Analysis

Abstract

The state's monopoly (hegemony) over the management of natural resources, especially in the electricity sector in the mid-late 2020s, is threatened by the passing of the Job Creation Law by President Jokowi, which aims to increase economic growth through foreign investment. The Job Creation Law allows investors to invest capital in Indonesian companies, including State-Owned Enterprises (BUMN). The ratification of the Job Creation Bill was rejected by employees and workers of state-owned companies because they were deemed not to be on the side of the people. As a result, demonstrations emerged demanding that the ratification of this bill be cancelled, including by BUMN employees and workers in the electricity sector. This article discusses state monopoly (hegemony) through PT. PLN in the news of union and labor demonstrations in the electricity sector in the news “Serikat Pekerja PLN Sebut Omnibus Law Ancam Perusahaan Listrik Nasional” (PLN Workers Union Says Omnibus Law Threatens National Electricity Company) uses Norman Fairclough's Critical Discourse Analysis, and reveals the ideology hiding behind the text "PT's concern. PLN towards the people who are suspected of being oppressed if PT's monopoly rights. PLN in the electricity sector is revoked.” Metaphors and other terms are used in the text to obscure the main intention, namely perpetuating PT PLN's hegemony over national electricity management. In other words, the text commodifies society to maintain PT PLN's hegemony over the electricity sector.