Tertiary students’ motivation for leisure travel: implications for domestic tourism

Abstract

ABSTRACT Much of the research on motivation for leisure in developing countries have focused on other aspects of the concept, creating a dearth of research on tertiary student motivation for leisure travel. The study used 300 tertiary students sampled at the Kakum National Park and the Cape Coast Castle. ‘Escapist motive’ was the most dominant motivation for leisure travel. Males were found to be influenced by social motives than females; those aged between 20-25 years as well as those above 30 years were influenced by escapist motive whilst older students were influenced by social motives. First year students were influenced by social motives. Implications for students’ motivation for leisure travel are discussed.