Abstract
The article considers the issues of optimizing territorial tourism organization based on the principles of sustainable development, taking into account intraregional features of the placement of natural and historical and cultural heritage objects, development of tourist infrastructure and economic activity of local communities. The object of the study is the territory of Ivanovo district, a distinctive feature of which is the presence of significant natural, historical and cultural potential for the development of ecological, cultural and other friendly types of tourism. Tourism zoning of the area has been carried out with the definition of specialization and reference tourist centers of each zone.
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