Abstract
In the long run, competitiveness of tourism destinations is linked to their sustainability. In order to preserve the characteristics that guarantee attractiveness, local natural and cultural aspects must be included in the tourism supply, creating a differentiated product. This work systematizes the main theoretical contributions on competitiveness and sustainability of tourism and analyses how the regions of South-western Europe are incorporating their natural and cultural resources in order to reinforce their attractiveness. This analysis uses a panel-data model to estimate a regional demand function that incorporates new and traditional factors of tourism competitiveness. The most important result arising from this study is that the factors of competitiveness related to the sustainability of tourism destinations taken into consideration (local natural and cultural resources) have a positive impact on regions’ competitiveness.
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