TERRITORIAL CONSOLIDATION IN UKRAINE

Abstract

Background. The tourism industry has a special place in the management of the development of united territorial communities (UTC). In recent years, communities have demonstrated that tourism is one of the key areas in the regional development strategy. Theaim of the article is to identify and substantiate the development of tourism in the UTC of Zhytomyr region as one of the priority areas of the regional economy. Materials and methods. Methods of comparison, analysis and collection of informa­tion were used in the research. Results. Tourism stimulates the main sectors of Ukraine’s economy and is the inte­gral part of the development of international cooperation and integration of the country in the world economy. This requires a balanced state policy of integrated tourism deve­lopment. However, there are no common approaches to managing this sector at the state and regional levels. That is why an important component of effective tourism development is the development of a new state policy for tourism development based on a marketing approach in management. Conclusion. Specialized, recreational and tourist complexes of regions occupy a special place in the management of tourism development at the regional level. It is necessary to take a number of measures for the successful development of domestic tourism in UTC, including Zhytomyr region, such as conduct an inventory of tourist attractions, monuments, infrastructure; establish a public-private partnership; create community impro­vement plans; join forces with neighboring UTCs to create tourism products; present tou­rist offers to tour operators, agencies, other partners and establish partnerships with them.