Terminologia i profesjonalizmy języka biznesu w kontekście społecznym i kulturowym

Abstract

The author’s research focuses on communication within corporations. Despite being polonised, English terms are adopted once again – through loanwords which do not become polonised. An attempt is made at extracting certain specific characteristics of the language of business with is references to important functions and humanistic values. In addition, the objective is to explain the picture of the language of business as a variety that played an increasingly important role already in the 1980s. In this way, a large portion of vocabulary and genres has been assimilated into Modern Polish. The language of business is the work of experts and has a relatively wide scope of specialisations relevant to business activities, as the business semantic field includes areas such as the culture of business, the psychology of business, business ceremonies and traditions. Owing to its orientation on the mass consumer of virtual business goods, today’s business vocabulary, despite its short history, is rich and active. The Author puts emphasis on sociolinguistic aspects of business language and its manifestations in business activities.