Abstract
This article analyzes the Europeanization of Spanish Advertising Law, due to the need to adapt Spanish legislation to the five Community Directives that concern advertising communication. In addition, the Jurisprudence of the Court of Justice of the European Union, which exerts influence on the Spanish Courts, is examined. The aforementioned Court has coined a broad concept of advertising; defined the concept of average consumer; the requirements of misleading advertising; comparative advertising; as well as the irrelevance of the number of consumers for there to be advertising. Lastly, self-regulation of advertising in Spain and advertising co-regulation, developed in the advertising sector for medicines for human use, which do not require a medical prescription, are briefly analyzed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
