Abstract
We investigated the dynamics of identity fusion and prosocial behavior within political groups in the four weeks preceding and following the 2016 U.S. Presidential Election. The primary questions were whether a negative event (losing) would lead to a more pronounced increase in identity fusion, and whether identity fusion would predict prosocial giving. We found that while fusion gradually increased in the run-up to the election, there was no significant increase after the event for supporters of either party. We also found that identity fusion robustly predicted prosocial ingroup giving, especially before the election, and even when accounting for self-reported identification and previous political commitment behaviors. Implications for theories of identity fusion are discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
