Temperal Trends in Wine and Food Consumption in Italy

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There is a strong link between drinking wine and eating meals in Italy, that can explain the decrease in wine drinking between the 1970s and the 2000s. At the end of the 1960s greater amounts of food than in the previous decade were eaten, in particular cereals, and individual nutritional requirements were met. Food consumption continued growing during the early 1970s, while traditional food items of the rural past were becoming less popular and were being replaced by new ones preferred by the newer generations. The first food item to lose in popularity was wine, followed by bread and pasta. In the 1980s and 1990s, new social and cultural tendencies emerged. Expenditures on food as a proportion of income kept going down. Again, wine consumption kept decreasing.