Abstract

Contrary to an understanding of the struggle against gender violence as placing men and women in opposition to one another, victims have always been supported by both women and men. To prevent violence is important to know not only which message should be transmitted but also how the dialogue should unfold, and the characteristics of the people engaging in that dialogue. Because of the existing association between attraction and violence in our society, the unity of the language of ethics and the language of desire in such dialogue has become a key element in the struggle against gender violence. This study identifies the strong presence of communicative acts that unify these languages in the women (feminism) and men (New Alternative Masculinities) who are successful in this struggle. The opposition to violence that they defend guide their own desires, which are transmitted through their communicative acts to the people around them.

Highlights

  • At the beginning of the investigation leading to this article, Rosa, a teacher who supervises recess, explained to one of the researchers her concerns about a situation that had recently arisen at her centre

  • In the case of men, we find this union in the identity that has recently been categorised as the New Alternative Masculinity (NAM), which is characterised by confidence, the courage to fight and ridicule of sexist and racist attitudes, an ethic that is combined with desire, uniting passion, friendship, solidarity, and equality (Portell and Pulido, 2012; Díez-Palomar and Mara, 2020)

  • We applied a communicative methodology (Gómez et al, 2011; Gómez, 2017; Gómez, 2019; Gómez et al, 2019; Redondo et al, 2020) to identify communicative acts that contribute to elaborating narratives that overcome violence against women

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Summary

Introduction

At the beginning of the investigation leading to this article, Rosa, a teacher who supervises recess, explained to one of the researchers her concerns about a situation that had recently arisen at her centre. A mother had contacted Rosa to tell her that the director of her daughter Nora’s school had called her, saying that in recent weeks a rumour had been going around the school that Nora had fellated Andrés, another student at the school. The faculty was most surprised when both students and professors had asked Nora about the situation, and she had confirmed it, proudly bragging. For her part, Nora commented that the student was her boyfriend. The teacher who explained this situation to us, asked us the following question:

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