Abstract

Communicative acts include verbal and non-verbal acts as well as the analysis of the dialogic relationships and power relationships associated to each of those acts. This article discusses data from two case studies in education, where communicative acts were analyzed to identify those that promote new alternative masculinities that help to prevent gender violence. One of the main methodological challenges was how to conduct the data collection and the analysis of the interactions and non-verbal language. Communicative methodology was used to face this challenge. Specifically, thanks to communicative organization (a) a preliminary analysis with different stakeholders was conducted to define relevant aspects to be covered in the fieldwork, (b) data analysis performed by a multidisciplinary team to guarantee that the focus would not be deviated from the communicative act, and (c) an Advisory Council was created to validate the results obtained through equal dialogue between researchers and participants.

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