Abstract
Th e mass media’s socialization discourse includes a varied range of journalistic activities, including journalistic mediation. Journalistic mediation is a voluntary process that ensures the formation of fl exible frameworks for exposing and debating social problems and confl icts. Th is type of media activity is most oft en carried out through television journalism. Th e purpose of the research carried out in this study resides in the conceptualization of the televisual mediating communication and in projection of its identity profi le in the contemporary media context. In order to achieve this prerequisite, the investigative eff ort has been oriented to explain the essence of mediating journalistic activity, in general, and the television mediating communication in particular, as well as its peculiarity by describing the main signs, characteristics, missions, etc. Th e case study was based on the talk-shows Vorbește Moldova and Время правды (Timpul adevărului) from the Prime TV channel.
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