Televisão e estesia: considerações a partir das transmissões diretas da Copa do Mundo

Abstract

With a basis in discursive semiotics, this article proposes to describe the production of a highly sensitive concept within live national television coverage. For purposes of this study, transmissions of football games from the 2002 World Cup were analysed. The objective of the study isto illustrate that this type oflive transmission produces a concept that could be initiated within a format know as "contagion", such as the concept proposed by the semioticist Eric Landowski in his most recent studies.