Abstract
ABSTRACT This study delves into the social and cultural challenges Muslim women face in the TV series Mata A Yau, which airs on Arewa 24, a Hausa-language channel catering to Hausa-speaking audiences in Northern Nigeria. The show premiered in August 2023, sparking debates about the media’s portrayal of contemporary Muslim women and their identity. The study employed sociocultural theory, mixed methods of interviews, and focus group discussions to analyse the program and uncover the root causes of these cultural and social disputes. The findings reveal that Islamic popular culture often intersects with religious and cultural practices, leading to debates about women’s identity, particularly within the context of media and Islamic popular culture. The study uncovers society’s unfounded biases and unjustified insults and condemnation against a particular gender as a result of hasty judgments or responding to contentious or religious issues without fully understanding the topic. The conflicts experienced by Muslim women within the series provide a valuable opportunity to delve into the complexities of contemporary Muslim women’s identity.
Published Version
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