Abstract
ABSTRACT This article interrogates Shona novelists’ perspectives vis-a-vis business management as practiced by indigenous entrepreneurs and managers. Particular attention is on Lwanda’s Zvichakuwanawo (Crime Will Catch up with You), Chitsike’s Wakandigona Wena (You Outwitted Me) and Nyawaranda’s Barika Remashefu (The Bosses’ Polygamy). The argument averred in this article is that these selected narratives are not only fractured but also part and parcel of the mythopoeia about Africa and Africans. The Black or indigenous business owner and manager is emblematically cast in lurid images, devoid of business acumen and as brutes incapable of administrating and managing business ventures successfully. Such negative stereotypes of traducing and excoriating black businessmen and managers as congenital failures through novelistic discourses, typify pro-imperialist prejudices and misrepresentations that generations of Europeans have created against the Black civilization. Guided and informed by Afrocentricity, we established that the selected novels, though they address a pertinent issue, are materials of questionable integrity with a vast potential for disempowering society through sustaining and fostering anti-life pessimism, literary deception and dis-agency in the readership.
Published Version
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