Abstract
The article is devoted to the analysis of the possibilities of using the Telegram messenger as part of the information activities of an art museum. Various aspects of the integration of this digital tool into the information museum space and its impact on the audience are considered, as well as the potential opportunities and challenges associated with this process are assessed. The article focuses on the importance of social media and messengers as tools to increase accessibility and expand the audience of art museums. The focus is on the ways Telegram can stimulate interactive learning, personal engagement, and community development around the museum. The paper analyzes cases of museum projects in Telegram, including the creation of channels, bots, questionnaires and integrated training programs, as well as studies the creation of museum content, the organization of quizzes and contests that promote in-depth study of art and increase cultural literacy among subscribers, in particular the art museums of the Kemerovo Oblast – Kuzbass.
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