Abstract

This study aims to examine the impact of Casino Technology Adoption (CTA) on Operational Efficiency (OE) and Security (S) within the casino industry, with Firm Profile (FP) as a moderating variable. Survey data were collected from casino firms, and Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to assess direct and moderated relationships. The results indicate that CTA has a strong positive effect on both OE and S, underscoring the role of technology in enhancing casino operations. However, FP did not exhibit a significant moderating effect on the relationships between CTA and OE or between CTA and S, suggesting that firm characteristics such as firm size, years of operations, and net worth may not critically alter the technology-efficiency or technology-security relationship in this context. This finding highlights the direct influence of technology adoption in achieving operational and security improvements, regardless of firm-specific factors. The study provides practical insights for casino firms seeking to leverage technology for efficiency and security gains. It contributes to the literature by exploring the nuances of the impact of technology adoption on the casino industry.

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