Abstract

The presence of technology in the hospitality industry is increasing at a rapid rate. Technology has had an effect on the efficiency of many facets of the hospitality industry. Despite the growing number of meetings, conventions, and conferences, there has not been a published needs assessment study of training needs-especially technology needs-of hospitality sales managers. This paper presents the results of the first part of a study that examined technology training needs for hospitality sales managers and meeting planners. The top three technology skills training needs that surfaced in the 1996 study included advertising/marketing on the Internet, developing request for proposals, and meeting planning/sales management systems.

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