Abstract
The shift from analogue to digital technologies, together with the emergence of a networked society, has profoundly changed workflow and challenges business models for media companies. The authors draw on the results of analysing 30 reports produced by 17 global consulting firms about the current state of the art in technology management and the development of business of media. The chapter explains why technology management in media companies should be driven by an approach they call Technology Trends Management (T2M) approach, which incorporates knowledge management in the development of successful business models for media companies.
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