Technology Entrepreneur in Modest Fashion and Micro-Economic

Abstract

The purpose of this study is to explore the phenomenon of technology entrepreneur (technopreneur) in the field of simple Muslim fashion industry in Indonesia along with their opportunities and challenges that have an impact on Indonesia’s economic diplomacy. The method used in this research was a qualitative approach and descriptive analysis through the study of literature and documentation. The results shows that technopreneur in simple mode provides an opportunity for Indonesia’s simple fashion industry to penetrate the global market based on standards applied in e-commerce practices. The conclusion of this research is on marketing strategy, some simple mode technopreneur applies the principles of Islamic economics, such as non-credit payments namely cash or debit payments, halal certified products, although still pros and cons, technopreneur has confirmed the identity of Muslim e-commerce that has its own characteristics. In addition, Technopreneur in a simple industry also provides great economic opportunities for small and medium businesses in the field of industry such as Muslim clothing, headscarves and accessories because technopreneur also bridges producers and consumers.