Technology Acceptance Model Approach: An Analysis of Mobile Information System: Case Study in Village Credit Institution Bali

Abstract

This study aims to test and obtain empirical evidence related to the analysis of acceptance of the LPD Mobile information system by proposing a Technology Acceptance Model model that is extended with the variables perceived risk and perceived trust. This research was conducted at Village Credit Institutions (in Bali called Lembaga Perkreditan Desa/LPD) at Bali Province that have used LPD Mobile totaling 106 LPDs with 384 customers as research respondents. This type of research is quantitative research using primary data collected through survey methods with questionnaire techniques. Sample determination using purposive sampling method and data analysis techniques using SEM-PLS. The results showed that perceived ease of use has a positive effect on perceived usefulness, and perceived usefulness, perceived ease of use, and perceived trust have a positive effect on behavioral intention, and perceived risk has no effect on behavioral intention.