Technologies of recruitment youth in volunteering in Ukraine

Abstract

The article reveals the concept of volunteering and the involvement of volunteers. The author highlights the state of volunteering among young people and socio-political conditions to develop the volunteer movement in Ukraine. The research relevance of volunteer involvement was manifested. In order to find effective ways to involve young people in volunteering, the legislative documents and theoretical and practical materials on the topic of involving volunteers in Ukraine were analyzed and compared. The article deduced individual stages of involving young people in volunteering. Among them: setting goals for recruitment; recruitment planning; preparation of a recruitment and communication campaign; implementation of a recruitment and communication campaign; selection of volunteers; monitoring and evaluating recruitment; studying volunteers, adapting to volunteering conditions; joining a volunteer’s community, monitoring, and evaluation of involvement volunteers. Based on the analysis of foreign sources and individual stages of involvement, two technologies for attracting volunteers have been identified: the technology of recruiting volunteers and the technology of volunteer involvement. Relevant diagrams and tables were visualized due to the results of theoretical research. The emphasis of the article is on the technology of recruiting volunteers, which was tested and shown its effectiveness and flexibility in the activities (BUR camps for young volunteers in Ukraine) of the program «Building Ukraine Together» of the charity organization «Ukrainian educational platform» during the 2021. The technology combines social science, digital technologies, and marketing innovations. The main functions of recruitment technology are highlighted and explained. Within the framework of volunteer recruitment technology, the author proposed the algorithm, key stages, methods, and tools. In the article, particular examples and detailed explanations for all points are described