Abstract
Aim. Analysis of current trends in the formation of the federal news agenda using technologies of hype.Methodology. The study is based on a communicative approach. Methods of observation, traditional analysis of documents and case studies were used.Results. Based on the analysis of a specific situation, the effects of using technologies of hype in the construction of political content in media were revealed. It has been established that the presentation of politicians in the role of heroes of news stories causes to the information context to acquire a political coloring, which becomes most pronounced under the influence of hype technologies generating reputational risks.Research implications. The results of the research can be used in scientific and teaching activities during the consideration of technologies for creating political content in modern media, as well as in the work of political technologists and journalists.
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