Technologies for Creating a Positive Image of Educational Organizations (On the Example of the Federal Penitentiary Service of Russia)

Abstract

AbstractModern realities of educational activities in most countries are characterized by the expansion of cross-cultural communications, increasing the role of intersubjective interaction and voluntary decision-making by subjects in all spheres of life, including education. In the context of competition in the educational services market, such parameters as brand, image and reputation have become intangible assets of educational organizations that help them simultaneously achieve their goals and optimize their development. In connection with the above, there is no doubt about the relevance of activities to create the image of educational organizations as a phenomenon of interaction with civil society institutions and individual citizens, as well as targeted interaction with the media. In order to conduct an empirical study of technologies for the formation of a positive image of educational organizations in the example of the Federal penitentiary service of Russia, the authors used the method of questioning cadets of 1st, 3rd and 5th courses, the teaching staff and employees of other subdivisions, including employees of press services of educational organizations of the Federal penitentiary service of Russia, concerning their attitude to the image of their educational institution, as well as their personal contribution to its formation.KeywordsImageEducational organizationsManagementFederal penitentiary service of RussiaFormationMass media