Abstract
Significant positions of the construction industry in the economy of Russia and its regions, as well as a large number of people employed in the industry cause a great deal of attention to the modernization processes of construction companies. The article discusses the application of a proactive approach to the companies development in the construction industry. Using the example of the Tandem group of companies, the possibility and focus of a proactive modernization strategy for a company in the construction sector (with an emphasis on the innovations use, in particular, in the ceramic bricks production using new raw materials in the burning mechanism) is being considered, such strategy effectiveness in terms of economic results and strengthening its position in the markets of building materials is proved.
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