Abstract
In the current era of technological explosion, applications are widely adopted and continuously improved, significantly impacting the education sector and creating a high demand for training within educational institutions. This manuscript identifies technological factors influencing communication quality at Ho Chi Minh City University of Industry and Trade, with broader implications for enhancing communication strategies in other educational and public sector organizations. Combining qualitative and quantitative methods, the study involved in-depth interviews with experts and a survey of 582 students, utilizing descriptive statistics, reliability testing, exploratory factor analysis, correlation analysis, and regression on SPSS 20.0 software. The proposed model includes five factors: Application Utility, Digital Transformation Enhancement, Practical Flexibility, Technological Trends, and Technology 4.0 Experience. Results show these factors positively support the school's brand and communication quality.
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