Teaching Practice of College Students’ Marketing Course Based on the Background of the Internet Era

Abstract

Marketing teaching is still largely based on theoretical teaching. This kind of teaching mode is difficult to greatly improve the marketing practice teaching, students’ practical ability, innovative thinking ability, and so on. At the same time, the teaching arrangement of marketing training is not standardized, which makes it difficult to provide effective guidance for students. This paper attempted to reform the traditional teaching methods of marketing courses in universities, and deeply studied the teaching methods of traditional college students’ marketing courses under the background of the network, as well as conducted marketing practice according to two different Internet algorithm marketing strategy models. The experimental data showed that the average teaching quality score of the traditional marketing course teaching mode was only 6.9, while the teaching quality score of the marketing course teaching mode under the Internet background was 8.15; the market share of water heaters under the neural network-based marketing strategy increased by 8.1% within 4 months, while the market share of water heaters under the data mining-based marketing strategy decreased by 4.8%. Therefore, it can be seen that the marketing course teaching mode under the Internet background can improve the teaching quality, and the marketing effect of the neural network-based marketing strategy is better.