Teaching Methods and Teaching Effect Relationship Empirical Research

Abstract

The purpose of this is to obtain the level of effectiveness of using the teaching methods system, to provide the appropriate basis for rationality of teaching and learning activities designed. The corresponding data are obtained by the research of MBA students who participate in the course of Marketing Management in recent years. Depending on the data, the authors have found four main features from the relation between teaching methods and effect. First, the three basic traditional teaching methods include classroom teaching, discussion and case study which must be integrated in order to be more effectiv, and make the experiential learning experience more popular. Second, a variety of teaching methods to enhance the overall quality might be under the influence of the length of service and students' age. Third, the use of rational design process and the convergence of the state of teaching methods, can be more effective in limited teaching practice. Fourth, the current teaching methods system with reasonable time ratio is able to get good teaching effect. Meanwhile, the results of the and laws also provides a basis for teaching methods of other MBA management courses. Keywords-MBA teaching; teaching methods; the overall quality Back in the 1980s, former Prime Minister Zhu Rongji once said : For professional education , the most important thing is management education. China lacks management personnel to a great degree. During the 22 years, from 1991 to the present, through continuous improvement and adjustment, whether it is education or management activities of China's MBA education has achieved greatly. This can be seen from the number of the year enrollment expands by 400 times, colleges expand by 25 times and huge market demand has been created. (1) (2) China's MBA education in the development process has integrated into the world. Tsinghua University took the lead in the MBA program among Chinese Universities to cooperate with foreign universities, and obtained the AACSB and EFMD EQUIS certification respectively. (3) The education model changes from imitating the Western model to localized education.