Abstract
From the perspective of twenty-first century learners, Herman Melville's Moby-Dick is inextricably intertwined with mediated and commercialized spaces. Ever since A. Burnham Shute's first visual illustration of the novel in 1896, international artists and producers have imagined the iconic white whale in a wide range of genres and media, such as motion pictures, art, cartoons, graphic novels, pop-up books, TV series, computer games, video clips, opera, musicals, and fanfiction. Indeed for students, focusing on Moby-Dick through the lens of popular culture renews, shifts, and alters, if not transforms, their experience with the text as a global literary classic. Melville became popular once again, yet contemporary literati and scholars based his popularity on parameters different from those that yielded him his early success with Typee . A comparative approach contextualizes the commercial failure of Moby-Dick within Melville's times as much as it sheds light on his growing popularity during the Melville Revival.
Published Version
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