Abstract
This article discusses several approaches to teaching a mediated public relations course. Emphasis is given to the World Wide Web since many public relations professionals are less familiar with it than other forms of mediated communication. Activities described include Web research skills, critical evaluation of organizational messages, and activities for increasing students’ familiarity and skills with an assortment of mediated communication tools. Five criteria are suggested for structuring a mediated communication course: (1) learning the strengths and weaknesses of various communication technologies; (2) teaching students the implications of the various technologies on message production and relationship building; (3) teaching students how to construct dialogic/symmetrical communication systems; (4) teaching students to effectively critique mediated communication technology; and (5) teaching students to use new technology to conduct public relations research.
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