Teacher's Readiness For Marketing Activities As A Condition Of Quality Education

Abstract

The article discusses the pedagogical aspects of improving the quality of modern education. As one of the ways to solve this problem, the authors suggest considering the marketing activities of teachers and the administration of educational organizations. The article discusses the essence of the modern interpretation of the notion “quality of education”, as well as the role and possibilities of marketing in improving the quality of education in an educational organization. The article discusses the question of how a modern teacher (and as a result, a modern educational organization) can effectively build a system of high quality education and achieve the high satisfaction of educational process subjects with the quality of education. The authors of the article present the results of an online survey of teachers of educational organizations. This survey contained questions regarding the content of professional education of teachers, their age, work experience. The research questions were also aimed at identifying the readiness of teachers for marketing activities. The survey revealed the role position of teachers as organizers of the educational process and their willingness to accept the marketing approach as a value and methodological basis of their professional activities. The degree of readiness of teachers for self-development in the field of educational marketing was also revealed. The survey results showed the most relevant content and the most effective technologies that will be applicable in the organization of additional education of teachers in the field of educational marketing.