Abstract
Human communication has been a relevant area of social research for last 50 years. It attracts the attention of psychologists, sociologists, culturologists, and, of course, linguists. The theory of verbal influence, which arose at the intersection of argumentation, rhetoric, and pragmatics, is now at the stage of forming its own terminological research vocabulary, as is evidenced by the lack of an elaborate system of tactics and strategies. The article highlights leading approaches to this problem within the framework of various scientific disciplines. It is worth mentioning that special contribution to the development of persuasion theory was made by marketers, by specialists in behavioral economics, by social psychologists and psychotherapists, that is, scholars and practitioners who did not study linguistic problems properly. The proposed conclusions make it possible to use theoretical achievements of related humanitarian disciplines to enrich the linguistic theory of persuasion.
Highlights
The art and science of effective communication or verbal influence has a relatively short history
It is an integral science that unites a whole complex of related disciplines, the subject of which is the efficiency of communication (Sternin, 2012)
That is the science of choosing the appropriate method of verbal influence on the person in a particular speech situation, of the ability to correctly combine different methods of speech influence depending on the roles of the participants of a communicative situation which helps to achieve the most productive results
Summary
The art and science of effective communication or verbal influence has a relatively short history. The emergence of verbal influence science is a good example of the modern development of humanitarian scientific knowledge focused on the practical needs of modern society. That is the science of choosing the appropriate method of verbal influence on the person in a particular speech situation, of the ability to correctly combine different methods of speech influence depending on the roles of the participants of a communicative situation which helps to achieve the most productive results. Based on the history of development, data, and methods of different sciences, it is believed that the basic affiliation of verbal influence is rhetoric, argumentation theory, and communicative linguistics. The subject of the study of verbal influence is the process of effective communication. The demand for the study in question requires consideration of various sides of effective communication from the point of view of both theory and practical application
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