Abstract
Business rivalry has been likened unto war even in its ordinary aspects.l This similarity is accentuated when firms become engaged in price warfare (1). It is interesting that price wars possess many of the elements of armed conflict-enemy moves in the form of price reductions which may be interpreted as unfriendly by a competitor; ultimata followed perhaps by countermoves by firms which are adversely affected: the use of strategems to mislead the enemy; additional hostile activity in the form of further reductions or threatened
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
