Abstract
Active development of public-private partnership in the field of culture caused by the fact that the preservation of cultural heritage is now seen not only as a way to develop spiritual and moral potential of the Russian society, but also as a resource for economic development and effective investments. Changing attitudes towards culture leads to the fact that cultural brands become the resources of sustainable development, making the culture industry attractive for business. Positive example of development of various forms of public-private partnership in the field of preservation of cultural heritage in Russia may be the Republic of Tatarstan, where the Presidential Decree in 2010 created the Republican Restoration Fund of historical and cultural monuments and approved the 4-year federal and republican program “Cultural Heritage of Tatarstan: Sviyaga island and the ancient city of Bolgar.” Analysis of the results of these projects has shown high efficiency of development cooperation between the state and business, and allowed to identify the main components of the Tatarstan model of public-private partnership in the field of cultural heritage preservation.’
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