Abstract
Livestock is one of the agricultural sub-sectors. Currently, broiler farming business attacks have many attention for researchers to be studied. Trading system becomes an integral part in the entire business activity, so do in broiler farming business. The trading system in broiler farming business is included in the downstream agribusiness sub-system so the farmers are able to be easier in distributing their livestock products to consumers. The aim of this study was to evaluate the trading system of broiler chicken with self-operating model in Rasau Jaya sub-district, Kubu Raya district, West Kalimantan from January to March 2018. Total of 32 livestock keepers and 8 traders were used as samples. Both of the primary and secondary data were collected. This study was performed using descriptive survey method. Snowball sampling method was also applied for sample collection. Trading system of broiler farming business in the studied location is divided into two channels. Channel I consisted of breeders, collectors, consumers, while Channel II consisted of farmers, collectors, retailers, consumers. It could be concluded that channel II was more complex than Channel 1 because in Channel II there was a retailer that had a function as intermediary between traders and consumers. Keywords: Broiler Chicken, Farming Bussiness, Marketing, Self-Operating Model, Trading System
Highlights
Peternakan merupakan salah satu subsektor pertanian, usaha yang menarik untuk dikaji di subsektor peternakan ini adalah usaha ayam ras pedaging
Trading system becomes an integral part in the entire business activity
The trading system in broiler farming business is included in the downstream agribusiness sub-system so the farmers are able to be easier in distributing their livestock products
Summary
Lokasi penelitian ditentukan secara purposive dengan pertimbangan bahwa kecamatan tersebut merupakan daerah potensial dengan perkembangan ternak ayam ras pedaging yang relatif besar di Kabupaten Kubu Raya. Pedagang yang dimaksud ialah pedagang pengumpul dan pedagang eceran yang menjual ayam ras pedaging. Metode yang digunakan dalam pengambilan sampel untuk pedagang menggunakan snowball sampling. Data yang dikumpulkan dalam penelitian ini adalah data primer dan data sekunder. Data primer diperoleh dari pengajuan kuisioner kepada peternak ayam ras pedaging, pedagang pengumpul dan pedagang eceran yang akan ditelusuri selama penelitian. Data sekunder diperoleh dari Badan Pusat Statistik dan
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