Abstract
Two experiments examined the impact of task-set on people's use of the visual and semantic features of words during visual search. Participants' eye movements were recorded while the distractor words were manipulated. In both experiments, the target word was either given literally (literal task) or defined by a semantic clue (categorical task). According to Kiefer and Martens, participants should preferentially use either the visual or semantic features of words depending on their relevance for the task. This assumption was partially supported. As expected, orthographic neighbours of the target word attracted participants' attention more and took longer to reject, once fixated, during the literal task. Conversely, semantic associates of the target word took longer to reject during the categorical task. However, they did not attract participants' attention more than in the literal task. This unexpected finding is discussed in relation to the processing of words in the peripheral visual field.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
