Tapping the Wisdom of Crowd Phenomenon in Healthcare Social Networks

Abstract

Online social networks are increasing in popularity. Among teens, they are fast becoming synonymous with being online, i.e., using the Internet (Lenhart et al., 2011). As online social networks became widespread, it is found that people are using it for various purposes including work, leisure, entertainment, as well as healthcare. In this paper, the authors share their viewpoint and insights on the use of online social networks for healthcare related purposes which are sometimes also referred to as Health 2.0, or as Health Social Networks (HSNs). The authors examine the potential of HSNs in empowering patients and health information seekers towards wellbeing and healthy living. They also discuss the various potential uses of HSNs by healthcare providers and healthcare organizations. A three-dimensional framework is developed by analyzing 37 best-known commercial HSN sites to help categorize HSNs that can aide in their design process. More importantly, we provide an in-depth discussion on the future role of social networks within Healthcare.