Abstract
Information literacy of farmers is especially significant for the growth of farmer, increasing farmers’ income, promoting efficiency of agriculture and rural development. The aims of this research are getting to know 1) the challenge of farmers to understand the needs, source, access of agricultural information and 2) the challenge of farmers information literacy: possess, syntesize, analyze, diseminate and adoption of agricultural information. Participatory action research was choosen as a tool for enacting farmer-driven research. This result showed that the challenge of understanding the needs of agricultural information are slightly on the low level because farmers have understood the needs of information variety to enhance better farming. They can mention the basic needs of agricultural information on farming in the coastal sandy land which are resistant seed, watering and mulch system, biochemical of fertilizer and pesticide, and market product information. The challenge of farmers information literacy on how the farmers possess, synthesize, analyze, diseminate and adoption of information are demanding. Majority of farmers who called as members of farmer group have merely depended on the information which is provided by the group. They mostly conduct and access agricultural information by using interpersonal approach.
Highlights
PENDAHULUAN Sektor pertanian Indonesia telah mampu menyerap tenaga kerja yang cukup besar yaitu 34% dari populasi penduduk Indonesia walaupun keadaan tersebut mulai menurun selama kurun waktu 10 tahun terakhir
Information literacy of farmers is especially significant for the growth of farmer
Participatory action research was choosen as a tool for enacting farmer-driven research
Summary
Pedagang memiliki peran yang cukup sentral dalam memberikan informasi kepada petani. Pedagang pun tidak hanya terdiri dari satu jenis pedagang, melainkan beberapa pedagang yaitu pedagang alat-alat produksi pertanian, pedagang sarana produksi pertanian, pedagang cabai (di luar pasar lelang), serta pedagang barang elektronik. Hal tersebut berpengaruh pada lebih beragamnya informasi mengenai produk-produk yang mereka jual, seperti halnya pada pedagang sarana produksi pertanian akan memberikan beberapa varietas benih, merek pupuk dan pestisida. Pedagang alat-alat produksi pertanian dan pedagang barang elektronik dapat memberikan pertimbangan dan informasi mengenai kebutuhan teknologi yang sesuai dengan kebutuhan petani, seperti pemilihan jenis water sprinkle. Ini terjadi karena pedagang tidak membawa kepentingan terhadap produk tertentu seperti halnya perusahaan (sales), sehingga pedagang tidak hanya memberikan informasi mengenai kelebihan suatu produk, namun juga kekurangannya. Mereka seringkali menginformasikan cabai seperti apa yang sedang diminati konsumen, sehingga petani bisa menyesuaikan jenis produk yang akan dibudidayakan sesuai dengan preferensi konsumen tersebut. Petani bisa memperoleh informasi mengenai seberapa besar kebutuhan pasar
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