Tangshan City Marketing Strategy Research Based on Low-Carbon Economy

Abstract

Tangshan is not only a strong economic city but also a high energy consumption city in Hebei province. Although Tangshan GDP occupies 1/5 of the provincial total, the energy consumption accounts for 1/3 of the provincial total. Facing the challenge of the low carbon economy, urban environmental problem has already become the bottleneck of future development in Tangshan, which directly influences the competition ability of this city. This paper expounded the general situation of Tangshan, and analyzed the influences of its economic development on urban environment. From strengthening low carbon awareness, planning urban construction with low carbon concept, and developing low carbon industry clusters, constructs Tangshan city marketing strategy system, thus promote Urban Competitiveness of Tangshan City.